John Rose, CEO of Rose Creative Strategies, writes for the Moscow Times on the subject of using reward schemes to encourage sales during these dark economic times. Interestingly he suggests cross-overs from traditional marketing into the internet, as “penetration is now sufficient in Russia to allow companies to launch national loyalty promotions inexpensively by fulfilling [...]

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Gambling companies have welcomed the news that poker is now officially classified as a “sport” in Russia following an order signed March 26 by the Federal Sports Agency head, Vyacheslav Fetisov. On June 26, 2007, Seven-Card Stud Poker, Omaha and Texas Hold’em were officially included in the All-Russia Registry of Sports.
“This game doesn’t have any [...]

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Never one to shy away from accusations of sexism, the classic “beauty contest” is a reliable technique in the Russian marketer’s toolkit. Even search giants such as Mail.ru have jumped on the idea with their Miss Mail.ru competitions.
In an effort to bring some sexy back to Russian nuclear power, the industry launched a competition [...]

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Begun.ru is the contextual advertising provider for the Russian search engine Rambler and other leading Runet portals. They have just released a book on the topic of “Contextual Advertising on the internet”.
The authors include several key members of Begun’s own organisation, such as Victoria Aliyev – (Chief Analyst). Alexey Basov (Begun CEO) and Glavatskiy [...]

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