When I arrived in Russia 6 years ago, it was quite a surprise to find the Russians had adopted the Chinese Zodiac. From October onwards you see references to the coming animal sign all around; in advertising, promotions and products. It is very much part of the Russian New Year tradition. I guess this makes Continue reading →

SearchEngines.ru reports that Yandex has just signed a deal with Bing (Microsoft) to add them to their contexual network. That means Yandex Direct adverts will now be shown on the Bing network in Russia. Microsoft has not done so well in Russia to date with their MSN brand but Bing has been quietly picking up Continue reading →

Last week rumours of a potential Mail.ru/Google deal hit Runet. Although Google previously held a deal to provide organic and contexual advertising to the engine for 2003-2005. They lost this contract to Yandex at the end of 2005. Mail.ru confirmed the deal this morning. Mail.ru is a rising star in Runet. It has built marketshare Continue reading →

The financial crisis has been hard on Russia, with direct foreign investment dropping 45% in the first half of 2009 to $6.1 billion. The economy is expected to shrink 8.5% this year and inflation is in double digits. Some commentators have even begun to refer to the “Bic” economies (Brazil, India, China) rather than the Continue reading →