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Nick Wilsdon is the Head of SEO & Content Marketing at Arena Media UK. Online marketing veteran with skills across SEO, PPC, Social Media, Conversion Optimisation and Content Marketing. Passionate about digital, obsessed with SEO. Handles enterprise-level campaigns for the top UK brands in telecom, finance, travel and FMCG/retail sectors.
While mobile has been a hot topic in the US/Western Europe this year, Russian marketers have been a little less switched onto this new opportunity. That often makes it harder to find facts on the topic. So we can all thank Anna Oshkalo, for discovering and translating, this in-depth mobile report from WebStart (the largest [...]
The iPhone 5 officially went on sale in Russia on 14th December last year. In total, 25,000 iPhone 5 devices were sold in the first 3 days. By comparison, more than 2 million iPhone 5 devices were sold in China, during the first 3 days since launch. The iPhone 5 is sold by mobile operator, [...]
Yandex Labs have carried out an interesting study on iPad search behaviour in RuNet. Using data collected from Yandex Search and Yandex.Metrica, the company’s free web statistic tool that is installed on several million websites. Numbers of Users According this these data sources, by the end of January 2012: iPad visits made up at least [...]
Vkontakte, the social media website, has decided to charge for commercial applications on their platform. This move brings commercial applications into the same category as ‘sponsored’ applications, that has previously been charged. Now all businesses who want to launch applications on Vkontakte for promotional purposes will need to sign a contract with the company. They [...]
Yandex have pushed out a new feature to help users RTFM on technical searches. For example, searching for “c++ adjacent_find” users will get a relevant snippet from the source document. Example 1: Search for term “c++ adjacent_find Example 2: Search for css term “css float” It’s a smart feature and certainly returns more useful in-search [...]
Yandex has shown healthy growth in their 2010 financial results. The company’s ruble revenue* grew 43% compared to 2009 and reached 12.5 billion rubles ($410 million**). Like Google, Yandex’s business model is based principally on contextual advertising. In 2010, contextual ads accounted for 88% of the company’s revenues. Revenues from contextual advertising grew 45% year-over-year. [...]
Olga Razmumovskaya over at the The Moscow Times gives us an update on the current moves to clamp down on English advertising in Russia. The latest revival of the law began this month, with 3 companies having action taken against them, for using English words in their advertising material. Apparently this is only the start. [...]
Justin Lifflander over at The Moscow Times has written a very informative article on the cigar industry in Russia. Although the industry was hit by the global downturn, sales are due to return to normal levels by 2012. Luxury items perform well in the Russian market and cigars are no exception. Russia imported 2.2m handmade [...]
Last Thursday the new .РФ (RF) domain name officially opened to public registration. The Registrar announced that 38’000 domains were registered that day alone, taking the total close to 200’000 registrations. The .РФ (RF) domain extension is the first of a new generation of completely Internationalised Domain Name (IDN). Although some Registries have allowed foreign [...]
I’m a big fan of the Google Font Directory. The concept is simple, you import fonts hosted at Google in your webpages, so all users get the same result. Regardless of what fonts they have installed on that device. That means you can have designer web pages without graphical headers/titles and deliver simple (optimised) text [...]