John Rose, CEO of Rose Creative Strategies, writes for the Moscow Times on the subject of using reward schemes to encourage sales during these dark economic times. Interestingly he suggests cross-overs from traditional marketing into the internet, as “penetration is now sufficient in Russia to allow companies to launch national loyalty promotions inexpensively by fulfilling rewards via vouchers available online”.
There is a lot of pressure on marketers to discount during a recession in order to shift inventory and drive sales. And in some cases, the competitive environment may leave them with very little choice. But for most businesses, one obvious solution is to launch an acquisition & retention promotion or program using reward promotions or loyalty programs.
Source: Moscow Times