This week The Moscow Times has conducted a series of interviews on the state of e-marketing in Russia. Essential reading for anyone working in or considering expanding into RuNet. These should remain open to public viewing, follow the links below:

Changes in Consumer Preference on the Internet
By Inessa Ishunkina, Project director TNS Russia

RuNet of Today
By Vladimir Dolgov, Google Russia Country Manager

Opportunities and Challenges of E-Marketing in Russia
By Nick Wilsdon, CTO E3internet-Marketing

Linking Loyalty to the Customer
By Hanspeter Kipfer, Vice President Applications Oracle Eastern Europe and CIS

The Domain: Invader or Victim
By Anna Shmalyuk, Intellectual Property Specialist

Anti-Virus Software Is Not Enough
By Nick Rossiter, Regional Director Russia/CIS Symantec Corporation

It was a pleasure to be involved in this project and to see this topic getting the attention it deserves in the press here. Over the next week I’ll try and bring you some of the statistics mentioned in the articles.

Update: Added PDF copy of the articles for your reference

Technorati Tags: Domains, E-Marketing, Moscow Times, Russia

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