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Russian Gmail Art Video

Reah Guevarra over at Google Maven stumbled upon a great advert by the Google team in Moscow. A massive Gmail art project involving 162 meters of gray tape, 45 lego pieces, 12 cans of spray paint, 2 kilograms of millet porridge, 1 mop, and 1 saw!

It will be interesting to see Google’s level of involvement at the C-ib conference this year. Google don’t traditionally advertise themselves, relying on ‘word-of-mouth’ to increase their market share in each country. Aside from a small campaign in Japan, Russia is the only country where they have actively advertised.

About Nick Wilsdon

Nick Wilsdon works as a Content and Digital Strategy Consultant He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

Comments

  1. Hi there, thanks for the link.

    I really love that Ad. It’s amazing how much effort the team put into it, just to create that huge Gmail. I am not aware of that Google-actively-advertise-in-russia angle. Thanks for the info.

    Also, nice to know about the conference, and you got a great blog here. Bye.

  2. Nick Wilsdon says:

    Hi Reah,

    No problem, that was a good find. Yes Russia is the first country they have targeted strongly with ads (taking out banners on other leading Runet sites for example). As you probably know, Yandex is the market leader here with 55% market share. By Russian-IP Rambler is No.2 but by all IPs, Google has now taken that position from them.

    If you ever want to check out the conference in Moscow, let me know! :)

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