In a new report on online retail, Yandex reports that the sector has shot up 42% last year, outstripping the 25% growth seen in the West.
As expected the interest in on-line shopping was significantly higher in Moscow than in the regions: 61% of all Russians who logged onto retailers’ websites last year were from the capital.
Users were mostly interested in computers, electrical goods, cameras and telephones, however home improvement goods generated the biggest growth in interest (30%).
The number of Internet shops in the .ru zone grew approximately 47%. Growth was highest for retailers selling equipment (77%), home improvement goods (68%), gifts and flowers (62%), books (52%), sporting goods (51%) and children’s goods (49%). Clothing and footwear are also playing a more prominent role in Internet shopping.