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Begun Release Book on Contextual Advertising

March 15th, 2009 · No Comments

Begun.ru is the contextual advertising provider for the Russian search engine Rambler and other leading Runet portals. They have just released a book on the topic of “Contextual Advertising on the internet”. The authors include several key members of Begun’s own organisation, such as Victoria Aliyev – (Chief Analyst). Alexey Basov (Begun CEO) and Glavatskiy [...]

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Tags: Begun · PPC

How Will Google U-Turn Affect Gaming Advertising In Russia?

October 17th, 2008 · No Comments

Google’s recent change of policy in the UK to allow PPC advertising for online gaming has re-opened the issue in the Russian markets. This Friday Google started to allow online gaming advertisers to again participate openly in their PPC program, Adwords. As NewMediaAge reports, the initial ban was enforced as part of a company-wide, global [...]

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Tags: Google · Russia

Russian Online Advertising Spending Predicted At $600m

September 17th, 2008 · No Comments

According to the MindShare Interaction research agency, advertising in Russia grew 73% to $260m in the first half of 2008 and may top $600m this year. Foreign automakers now spend an average of 20% of their Russian ad budgets online, underscoring the huge preference media buyers now place on the Internet at the expense of [...]

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Tags: Russia · Statistics

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