RussianMarketer » Russian Online Marketing

Yandex Co-opts Chrome Browser in Russia

Nick Wilsdon — Tue, 13 Apr 2010 06:14:28 +0000

Yandex, the leading search engine in Russia has released their own branded version of the Chrome browser. It’s an interesting move to co-opt the browser technology associated with Google, and use it to further the Yandex brand. Isn’t Chrome Licensed To Google? Although Google holds trademarks on “Google Chrome” and “Chromium”, the terms “Chrome” or Continue reading →

Yandex Release Russian Twitter Statistics

Nick Wilsdon — Mon, 08 Mar 2010 11:52:00 +0000

Yandex, the leading search engine in Russia was quick to adopt Twitter. Last September they started publishing a list of the most popular Twitterati and including the service on their blog section, which shows statistics for many social platforms. Now they have released a short PDF report which lists some key statistics for the Twitter Continue reading →

Yandex Adopts Twitter in Russia

Nick Wilsdon — Wed, 23 Sep 2009 13:43:45 +0000

Twitter, the popular western micro-blogging tool, has now been adopted by Yandex, the largest search engine in Runet. This move will significantly improve their popularity and audience in Russia. Yandex have started indexing the ‘tweets‘ (or messages) and allow users to search these on their advanced search page. They have also published a list of Continue reading →

Yandex Rated Fastest Growing Global Search Engine

Nick Wilsdon — Wed, 09 Sep 2009 07:41:28 +0000

ComScore has released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41% increase versus year ago. As expected Google was No.1 with 76.7 billion searches conducted, or 67.5% global market share. However the Russian portal, Yandex showed the fastest rate of growth Continue reading →

Firefox Drops Google For Yandex Search

Nick Wilsdon — Thu, 15 Jan 2009 10:08:34 +0000

Josh Catone over at SitePoint reports that Firefox has decided to drop Google as their default search option for Yandex. This will effect all the versions they release for the Russian market. According to Mozilla General Counsel Harvey Anderson, the reason behind the change was a study of Russian user behavior conducted by Mozilla that Continue reading →

Yandex Labs Opens Shop in Silicon Valley

Nick Wilsdon — Fri, 31 Oct 2008 11:10:00 +0000

As announced earlier this year, Yandex has finally opened their new offices in Silicon Valley, called Yandex Labs. Vish Makhijani, who previously held the position of Senior Vice President and General Manager of Yahoo Search, has joined Yandex in the position of President and CEO of their new US technology and business development facility. “We Continue reading →

Russian AntiMonopoly Service Blocks Google Deal

Nick Wilsdon — Thu, 23 Oct 2008 20:24:06 +0000

According to Interfax, Googles proposed deal to puchase the contexual ad provider, Begun.ru, for $140m was shot down by the Russian Anti-Monopoly Service (FAS) on Thursday. The reason cited has been a lack of clear information on the “individuals who can exert influence on the activity of the Google group, as well as a list Continue reading →

Google Predicts $1Bn Russian Advertising Market

Nick Wilsdon — Wed, 25 Jun 2008 14:52:19 +0000

Bloomburg are reporting on the comments made by Vladimir Dolgov, Head of Google Russia, that online ad sales will jump fivefold in Russia to reach $1 billion in 2010. In 2010, Google believes its operations in Russia could be tapping a billion dollar Internet advertising market. 2007 saw Russia grow to a $200 million bonanza Continue reading →

Russian Search Engine Spiders and User-Agents

Nick Wilsdon — Thu, 05 Jun 2008 11:28:12 +0000

It’s important to know the main user-agents and search engine spiders in Runet. This can give you information on the indexing of your site, if you understand the various roles each search engine robot plays. It can also allow you to see when your competitors or link partners are cloaking their content. Inserting the following Continue reading →

Yandex Launches Webmaster Central Portal

Nick Wilsdon — Mon, 02 Jun 2008 09:37:22 +0000

Yandex, the leading search engine in Russia, recently launched their own portal for webmasters, similar to Google’s Webmaster Central panel. Once they have verified their website(s), webmasters can access more information on their site’s listing within the Yandex engine. This includes which pages/sections Yandex has indexed, site errors and ingoing/outgoing links (totals plus exact URLs). Continue reading →