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TNS Web Index Report On VKontakte and Odnoklassniki

TNS have released the December 2009 report on the leading sites in Runet. Although the report is in Russian, the statistics are easy enough to understand.

As a nod to Alex Howard (@digiphile) who I met online at the #rustechdel, here are the findings on Russia’s leading social networks, VKontakte.ru and Odnoklassniki.ru.

VKontakte.ru

Editors Note: Vkontakte.ru are the leading social network in Russia, according to their front page they have almost 63m users. VKontakte translates as ‘In Contact’ (V’Kontakte).

The most popular application is a game “Happy Farmer”, which allows users to manage their own virtual farm. More than 6m users installed it and according to the publisher, Alex Kostarev (founder of I-Jet) the game has generated more than $20m in revenue by the first year. Users make payments by SMS or electronic payment systems for upgrades and extra games features. Like all applications on the platform, application revenue is shared with Vkontakte.

Key: the top columns define the statistics by ‘Russia’, ‘Moscow’, ‘St Petersburg (SPB)’ and ‘Ekaterinburg (EKB)’. The figures are all in the thousands (‘Тысяч человек’), with the % relating to users between 12-54 yrs of age (‘В населении 12-54’). Average Daily Reach is divided between weekdays ‘Будни’ and weekends ‘Выходные’. The final total is for unique visitors per month (‘Unique Visitors за месяц’)

Odnoklassniki.ru

Editors Note: Translated as ‘classmates’, Odnoklassniki.ru is more similar to FriendsReunited.co.uk or Classmates.com. They have over 30m registered users. The site was started in March 2006.

Key: the top columns define the statistics by ‘Russia’, ‘Moscow’, ‘St Petersburg (SPB)’ and ‘Ekaterinburg (EKB)’. The figures are all in the thousands (‘Тысяч человек’), with the % relating to users between 12-54 yrs of age (‘В населении 12-54’). Average Daily Reach is divided between weekdays ‘Будни’ and weekends ‘Выходные’. The final total is for unique visitors per month (‘Unique Visitors за месяц’)

About Nick Wilsdon

Nick Wilsdon works as a Content and Digital Strategy Consultant He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

Comments

  1. тысяч человек is translated into Eniglish as thousands people
    В населении 12-54 people between 12-54
    Выходные – holidays
    Будни – Weekdays
    Данные счетчика – counter data
    за месяц – monthly
    Москва – Moscow
    Спб – Saint-Petersburg
    Екб – Ekaterinburg, city in Russia located in the Ural mountains

  2. Nick Wilsdon says:

    Thanks Ivan, your help is appreciated

    I just read the chart and didn’t click that it was in Russian when I first posted. I guess my Russian lessons have come on well recently! ;-) With the birth of our daughter I’ve been really working on learning more. I’ll be debating in Runet before long!

  3. Vlad Drakula says:

    odnoklassniki=classmates (not “one class”)

  4. Nick Wilsdon says:

    Hi Vlad

    Thanks for the clarification. I was doing a literal translation from the two words, ‘one’ (odno) + ‘class’ (klassniki) but as you and my Russian collegues have just corrected me – putting the two words together changes the meaning to ‘classmates’ (those of one class).

    The complexities of this language will never cease to amaze me. I’ve been learning Russian for a year now but still have a long journey ahead of me!

Trackbacks

  1. […] answered with a quick report on vKontackte and Odnoklassniki.ru. According to the statistics he cites, “Happy Farmer” has more than 6 million users and […]

  2. […] of growth in the world, according to Comscore. After we met on Twitter, Nick Wilsdon also shared statistics on Russia’s top social networks, VKontakte.ru & […]

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