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Yandex Launches Webmaster Central Portal

Yandex, the leading search engine in Russia, recently launched their own portal for webmasters, similar to Google’s Webmaster Central panel.

Once they have verified their website(s), webmasters can access more information on their site’s listing within the Yandex engine. This includes which pages/sections Yandex has indexed, site errors and ingoing/outgoing links (totals plus exact URLs). Users can also check the Robots.txt file that the Yandex spiders are retrieving and upload a site map, using the usual format described at http://sitemaps.org.

Yandex is the first major Russian engine to introduce this functionality, which compares well to Google and MSN’s offerings in the West.

About Nick Wilsdon

Nick Wilsdon works as a Content and Digital Strategy Consultant He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

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