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Nick Wilsdon

Nick Wilsdon works as a Content and Digital Strategy Consultant He manages online campaigns for the UK's leading telecom, finance and FMCG brands.

Fined For English-Language Advertising in Russia

The Moscow Times reports that three companies are being investigated for the use of English words in their advertising. Federal law in Russia bans the use of foreign words in advertising with a potential fine of 100’000 to 500’000 rubles ($3,250 to $16,250). The companies targeted include Yaposhka-City, which owns Yaposha, a chain of Japanese […]

Exploring The New Yandex Index

Well it’s been several hours now since Yandex launched their new global index; Yandex.com. The reaction, judging by Twitter, seems overwhelmingly positive. Having had time to explore, here are some of my observations on the new service. Interesting Launch Strategy As has been pointed out on both the English and Russian side, this was a […]

Yandex Launches Global Search Engine

Today, Yandex launched their long-awaited global search engine, Yandex.com. They have now moved from being a Russian-only service to a global search player, competing in several country-markets. As they state in the press release, this has been a long journey. I’ve been talking about this since 2008, when Yandex mentioned their plans at the CIB.ru […]

Russian Tech Delegation Meeting May 24th

[К русской версии] The next meeting for the Russian Tech Delegation (RusTechDel) is taking place in the meeting area next to the Yandex offices (16 Ulitsa Leva Tolstogo) on the Monday 24th May, from 4-7 pm. We thank Yandex, Arkady Volozh (Yandex CEO) and Esther Dyson (EDventure.com) for their support. The aim of the RusTechDel […]

Vkontakte Release New Application Rules

Vkontakte.ru the leading social media network in Russia has released new rules on applications [in Russian w/ Vkontakte access]. Previously Vkontakte developers had been able to offer users virtual currency for inviting their friends to participate in the applications. This in effect encouraged application users to spam and create fake user profiles. Andrey Rogozov, Commercial […]

InFact Launched To Spread Accurate Data on Russian Market

A new project for Runet web-analysts, called Infact.ru, has just been launched. It is non-commercial, and the main target is to spread accurate data on the Russian Internet market to the Western media. This is a great initiative for those interested in Russian marketing and the guys behind this start-up are experts on the subject. […]

Facebook Opening Russian Office

The MoscowTimes reports that FaceBook is in talks on cooperation with Russian mobile operators and is opening up an office in Russia. Within a few days, Facebook will announce the opening of its Russian office, said Unova Media, organizer of the Russian Internet Technologies conference, where Andrew Bosworth, Facebook’s top software engineer, made a presentation. […]

Russian Tech Delegation Meeting April 18th

[К русской версии] The first follow up meeting for the Russian Tech Delegation (RusTechDel) is taking place at the Yandex offices at 16 Ulitsa Leva Tolstogo on the Sunday 18th April, from 3-6 pm. We thank Yandex, Arkady Volozh (Yandex CEO) and Esther Dyson (EDventure.com) for their support. The aim of the meeting is to […]

Yandex Co-opts Chrome Browser in Russia

Yandex, the leading search engine in Russia has released their own branded version of the Chrome browser. It’s an interesting move to co-opt the browser technology associated with Google, and use it to further the Yandex brand. Isn’t Chrome Licensed To Google? Although Google holds trademarks on “Google Chrome” and “Chromium”, the terms “Chrome” or […]

Yandex Tool Shows Blogosphere Ratings

If you’ve not played with the Yandex Blog Pulse tool, then it’s well worth adding it your bookmarks. Unlike the Google Trends tool, the Yandex one takes their data from the blogosphere, as indexed by their engine. This data gives you some useful insight into hot trends and popular topics and keywords in Runet at […]